Covent Garden

Fly London

Boots and shoes at Fly London in Covent Garden. Photo by alphacityguides.

Stylish, and comfortable shoes for the young urban market.

Pylones

Decorative dishbrushes and liquid soap bottles at Pylones in London. Photo by alphacityguides.

Quirky French gifts and home accessories shop.

Superdry

T-shirt wall at Superdry in London. Photo by alphacityguides.

Tokyo graphics meets British tailoring and Americana vintage.

Aspinal of London

Leather diaries at Aspinal of London. Photo by alphacityguides.

British luxury leather goods company known for supplying bags to the royal family.

COS

Fashion display at COS in London. Photo by alphacityguides.

A more grown up division of H&M that favors style over fast-fashion.

Brands Temporary Store

Wall of women's shoes at Brands Temporary Store in London. Photo by alphacityguides.

A collection of well-known brands at reasonable prices.

Twenty8Twelve

Fashion display at Twenty8Twelve in London. Photo by alphacityguides.

British womenswear with personality.

Cath Kidston

Colorful accessories at Cath Kidston in London. Photo by alphacityguides.

Vintage inspired English heritage prints use in a range of house wears and apparel.

Ben Sherman

Ben Sherman socks in London. Photo by alphacityguides.

Famous British shirt maker that's been leading style for the last 5 decades.

Ben's Cookies

MIlk chocolate chunk cookies at Ben's Cookies in London. Photo by alphacityguides.

London's favorite fresh baked cookie.