Boots and shoes at Fly London in Covent Garden. Photo by alphacityguides.
  • Shoe display at Fly London in Covent Garden. Photo by alphacityguides.
  • Shoe & boot display at Fly London in Covent Garden. Photo by alphacityguides.
  • Store front at Fly London in Covent Garden. Photo by alphacityguides.

Fly London

What we love…

  • Fly London veers away from mass market shoe trends, preferring to stay true to their signature style of slightly androgynous, and a little off the wall. No, theses shoes aren't for every taste, most people won't really have the guts to pull them off, however those that can tend to stand out in a crowd, looking confident, stylish, and best of all comfortable!
  • According to the company bio their slogan is 'Ever changing, ever developing'—which fits with their unique sense if style. Stacked heels, printed soles, retro toe-shapes, and odd color combinations make Fly London the go to brand for urbanites looking for footwear that compliments today's trends, but isn't a slave to them.
  • Comfort is a serious concern at Fly. The label strives to create shoes that are both fashion forward and comfortable at the same time—meaning they make a great travel companion.
  • Recently the brand has been focusing more attention on their accessory collections, and have managed to apply the same whimsical color palettes and design details to handbags and glasses.

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Hours & Location

Fly London
  • 37 Earlham Street
    WC2H 9LD London , London
    United Kingdom
    Phone: +44 020 7240 4236