Fashion

Japanese Street Fashion 101

Tokyo fashion outside Harajuku in Tokyo. Photo by alphacityguides.

Japanese street fashion can be complex, and a little confusing to an outsider. So we've put together a simple guide to help you understand the the quirky and awesome street style of our favorite city.

Conomi

Kogal style fashion inside Conomi in Tokyo. Photo by alphacityguides.

Harajuku based store that specializes in kogal style fashion, this place is your best bet to get an authentic Japanese school girl uniform. 

Alexander Wang

Modern fashion display at Alexander Wang in New York. Photo by alphacityguides.

Edgy streetwear with a node to 80's and 90's style.

Initial

Womanswear display at Initial in Hong Kong. Photo by alphacityguides.

Focusing on cutting-edge design and quality construction, Initial's boutiques are one of Hong Kong's best kept secrets. 

wtc (World Trade Center)

World Trade Center (wtc) in Hong Kong. Photo by alphacityguides.

Mid-range shopping complex located in Causeway Bay.

The One

Junior fashion at Chocolate inside The One Mall in Hong Kong. Photo by alphacityguides.

On trend shopping complex with junior boutiques and lifestyle shops.

Topshop

Street fashion display at Topshop in London. Photo by alphacityguides.

Iconic UK street wear label pushing out the newest London trends to all corners of the world.

Angelic Pretty

Angelic Pretty at Laforet in Tokyo. Photo by alphacityguides.

Probably the most famous sweet Lolita brand in the world.

Melissa

Shoe display wall at Melissa in London. Photo by alphacityguides.

Maybe the cutest shoes in all of London—no leather required.

Taschen

Taschen window display in New York. Photo by alphacityguides.

Taschen a unique blend of beautiful books on art, culture, and design.