Loft Design By…

What we love…

• Soft, supple, sustainably and ethically sourced, Loft Design By exudes modern French style.
• Both men and women will find clean-cut silhouettes created from natural, sustainable fabrics. Cashmere, silk and organic cotton dominate the collection, giving everything a luxurious feel. Nothing here is over designed, instead each piece works brilliantly with the next to create a lovely understated elegance, that's synonymous with French dressing. Designer Patrick Frèche stays true to his vision each season, believing we should all live in a world where trends are pushed aside in favor of classic, quality goods, that are comfortable enough to live in every day.
• Loft Design By is a lifestyle brand and so offers a small curated selection of books, interior fragrances, modern furniture, and children's clothing so the Loft lover can totally immerse themselves in this simple, yet refined culture.
• The shops design reflects a calm attitude the brand stands for—minimal without looking cold, and neutral without looking bland. This Parisian boutique entered the UK market in 2010 and now has 3 throughout the city, each sporting the brands signature style.