Jeremy Scott at adidas in London. Photo by alphacityguides.
  • adidas display at adidas Originals in London. Photo by alphacityguides.
  • Fashion at adidas Originals in London. Photo by alphacityguides.
  • Store front at adidas Originals in London. Photo by alphacityguides.

adidas Originals

What we love…

  • Less about sport, and more about fashion, adidas Originals is a great spot to score streetwear with attitude. 
  • Originality is the motto here and what the brand strives for each season. Although we wouldn't call anything they do super groundbreaking, there are a number of collaboration projects from season to season that take the basic trainer and hoodie to a more fashion-forward place—think collaboration with Big Sean or, our favorite, Opening Ceremony for adidas.
  • Everyone should have at least one retro throwback track jacket in their closet and, if you've got the nerve, a pair of Jeremy Scott for adidas kicks that always scream original. 

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Hours & Location

adidas Originals
Sun: 12:00-18:00
Mon - Sat: 10:30-19:00
  • 9 Earlham Street
    WC2H 9LL London , London
    United Kingdom
    Phone: +44 20 7379 4042