Lolita

Japanese Street Fashion 101

Tokyo fashion outside Harajuku in Tokyo. Photo by alphacityguides.

Japanese street fashion can be complex, and a little confusing to an outsider. So we've put together a simple guide to help you understand the the quirky and awesome street style of our favorite city.

Angelic Pretty

Angelic Pretty at Laforet in Tokyo. Photo by alphacityguides.

Probably the most famous sweet Lolita brand in the world.