What we love…
- Wonder rocket is literally like descending down the rabbit hole. This shop in Harajuku caters to Tokyo girly-girls looking for frothy, lacy, floral prettiness—reminiscent of miss Alice herself.
- Staff is decked out in the fanciful duds that Wonder Rocket is famous for and are always willing to lend a hand to help you find your inner Wonderland.
- Wonder Rocket owns a number of other locations that sell variations of the same styles, all very popular with the Mori girl look.
- Alice wouldn't be Alice without the white rabbit so Wonder Rocket uses mannequins with bunny heads for their displays, giving the already playful shop a more whimsical feel—curiouser and curiouser indeed.