What we love…
- Parco is another one of Tokyo's fantastic department stores, dedicated to the hottest fashions on the market.
- The department store itself is deceptively large, with 3 separate buildings creating the floor plan filled with Restaurants, cafes, galleries, boutique shops, and much more. If you're limited on time the Parco 1 building is where you'll want to spend your time. Parco 1 has the best shopping in our opinion, and is easily one of the most well merchandised department stores in Tokyo. Each section of the store carefully curated to highlight the fashion brand that lives in the space, allowing brands to really set the tone for their customers. You'll find a range of popular Japanese labels, and fashion forward European brands, and as you move to the higher levels the shops get more obscure and more interesting. Brands like Tsumori Chisato, Vivienne Westwood (REDLABEL), Mercibeaucoup, Gomme, and Madstore Undercover are just some of the names you'll find in Parco 1.
- On the third floor of Parco 1 you'll find the Parco Museum which regularly holds trendy art exhibits focused on pop-culture. While we visited there was a fashion exhibit on display, but there are often illustrators, photographers, painters and installation artists showing their work as well.
- Head up to the sixth floor for everything Japanese pop-culture—the entire floor is dedicated to Japan's unique fashion scene with departments like 'Shibuya Pop Girls' that focuses on pretty jewelry, bags, stickers, and art Shibuya style. The basement in Parco 1 has a killer book and magazine store that features the best and brightest in Tokyo music, fashion, and culture.
- In Parco 3 you'll find a collection of junior brands and streetwear labels like Lowerys Farm, Stussy, Retro Girl, Supra, and KBF. You can literally spend an entire day wondering around Parco and not see everything, and with new stores opening every day the assortment is always fresh and on trend.