What we love…
- New Era has long been one of the more popular places to score some of the best fitted hats on the urban market. This long-time sportswear brand was the exclusive on-field hat for Major League Baseball, and today they hold over 200 licenses with brands like NFL, NBA, and the NHL.
- What sets the Harajuku flagship location of New Era apart from it's other 12 locations are the numerous collaboration projects they do with popular Japanese names in art, music, and entertainment. You'll find a range of fitted and snapback styles unique to Tokyo's culture, which means this is an essential stop for any collector.
- The shop itself isn't large but it's open concept and modern, highlighting each hat on its stacked walls perfectly. The location is situated in the Harajuku, close to other hip hop inspired streetwear shops like Kicks Lab, Supreme, and Chapter —so if you're after new kicks that match your hat you're likely to find everything you need in this neighborhood.
- You'll also find a range of more forward-fashion lifestyle hats like bowlers, straw hats, and knitted hats in the colder seasons.