What we love…
- Soft, supple, and perfectly washed denim shirts layered over ditsy florals in light colors makes Soeur a winner for girly youth.
- Soeur—which means sister—is run by two sisters. One sister is a designer and the other is a trained child psychologist, so they know their target market. They both want to help teen girls navigate from their ‘mom’ bought outfits to clothes that will make them feel like the sophisticated young ladies they are.
- Styles are classic enough to transition from season to season easily, and because there is an emphasis on quality she can hand it down to her sister.