Menswear and shoes at Patrons of the New. in New York. Photo by alphacityguides.
  • Womenswear at Patrons of the New. in New York. Photo by alphacityguides.
  • Womenswear at Patrons of the New. in New York. Photo by alphacityguides.

Patrons of the New.

What we love…

  • Feeling truly inspired by fashion isn't something that happens all that often while shopping, with the exception of this tucked away boutique in Tribeca, Patrons of the New. This is the kind of shop you have to explore slowly, paying close attention to every angle, stitch, and each intricately draped detail. The style at Patrons of the New is forward, futuristic, and certainly not for everyone. Most won't be brave enough to actually try on the pieces at this spacious boutique, those that do though will be rewarded with artfully crafted clothing that will likely be the envy of all your friends.
  • Patrons of the New boldly goes that extra step, blurring the boundaries between clothing and wearable art. Al Abayan opened Patrons of the New in 2011, with the goal of exposing New York to designers that get little-to-no play in the city. The exquisite hand-picked selection includes emerging designers from abroad, and cult fashion favorites. The list of designers sold here is impressive, you'll find labels such as Nicolas Andreas Taralis, Mugler, Undercover, Hussein Chalayan, Poeme Bohemien, and Tess Giberson to name but a few. 
  • Both men and women's apparel and accessories are covered… but really there's little distinction where one ends and the other begins. If you're into the androgynous look you'll probably find yourself exploring both sides freely.  
  • The accessories and shoes are the glue that hold these avant-garde looks together. The jewelry is a blend of interesting yet understated metels, next to more forward (and sometimes odd) pieces like the natural sea sponge clutch by ZillaThe shoe collection will easily deplete your bank account if you're not careful, we feel in love with the boots by Individual Sentiments, A.F. Vandevorst, Avril Gau, and Elisanero, and couldn't pass up the perfect minimal flats by Etablissement
  • Androgynous, modern, and extremely detailed, we love that Patrons of the New seeks to uncover those fashion stones that other stores pass by.

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Hours & Location

Patrons of the New.
Sun: 12:00-18:00
Mon - Sat: 11:00-19:00
  • 151 Franklin Street
    10013 New York , New York
    United States
    Phone: +1 212 966 7144