What we love…
- This Stockholm based creative collective has been steadily turning out music, film, art, advertising, fashion, and a killer print magazine, since 1996.
- The name stands for 'Ambition to Create Novel Expression' which is exactly the approach these creative's take with all the media they produce. As a result of this mandate to create novel things, the clothing you'll find here is never plastered with the collective brand name, but instead echoes the brands values with innovative silhouettes and a cohesive edgy feel that runs through every piece. Even the suiting has been elevated from the run-of the-mill to rock and roll chic.
- The brand began their fashion department with denim, and today their jeans are still their most popular items. The first collection was a unisex jean that was made to fit, and look good on every one. As Acne filled that market niche the brand quickly built hype around their fashion label and became a favorite go-to for many trend setters.
- Today their jeans are still the foundation of their collections however they have expanded the range with fits and washes for both men and women and trust us, they truly do have something that will look amazing on every one.
- Every season the brand turns out a solid collection of forward street fashion that never disappoints. The collective often plays with volume and shape in bold color palettes creating wearable looks that are coveted by fashion elite time and time again.