What we love…
- There are only a few great streetwear labels that made serious contributions to pop culture during the 80's and 90's, and BOY is one of them. Sick, a seemingly small shop in London's East End, is the newest venture from Stephane Raynor, the man behind the BOY brand. Sick is actually quite large, with several different dark corners to explore.
- Part vintage, part trendy street collection, you'll find the stores namesake streetwear pieces, alongside vintage BOY merchandise from the 80's, and dingy misfit stuff from back-in-the-day. The shop is a bit creepy looking with mashed up mannequin parts, and odd looking found items artistically used to display the merchandise. The attitude is still punk, just perhaps a bit less in-your-face.
- Even if Sick isn't your style the shop is worth a look for its rework, installation art vibe. Fans of the 80's retro and music history will want to make a point to stop in as it will likely be one of your favorite shops in the East End.
- Although legendary isn't a term we like to throw around, in the case of BOY we think it fits just fine. This label was at the forefront of street fashion during the late 70's, dressing some of London's most epic street punks, new romantics, and later club kids and ravers. The brand got so huge that you can probably find a snap shot of just about any big name in pop music from the 80's and 90's wearing something from BOY (Madonna, Boy George, Blondie, and Sid Vicious just to name a few). Today pop stars like Rihanna and some of the worlds coolest models (Cara Delevingne to be exact) are keeping the brand alive. The BOY label has been re-released recently, and is now for sale online and at a few choice locations around the world, including the Sick store.