What we love…
- Slowear isn't just a label it's a move towards clothing that hasn't been mass produced by just any old factory, it's created by some of the best in the business, and worn by those looking for sustainable clothing that won't be dated by the end of the season. As a result the clothing you'll find at Officiana Slowwear is durable, and really well-made.
- This is an Italian brand that works with four specialists to create their collection of jackets, shirts, pants and knits, meaning you get the perfect cut and fit every time. Although the brand does both men and women's wear the London shop only carries the men's line—which truth be told is their strongest area anyway.
- The shop is set up to look like a vintage apartment from the 50's, with shelves stacked with design books and artwork, amongst the collection of ultra stylish threads. The idea is to relax, take a load off, and shop the collection slowly (hence the name).
- Ladies looking to join the Slowear movement should check out their website, the fashion might not be fast, but we're sure their shipping is.